Deep Dive

Co‑hosts Sarah Wynn and Sheri Kasprzak open the episode with a lively exchange that feels less like a broadcast and more like a round‑table discussion among peers. Their banter sets a tone of authenticity, hinting that every industry shift will be examined through the lens of real experience.

Sheri’s promotion to executive editor of Control Engineering, Plant Engineering, and Consulting‑Specifying Engineer underscores WTWH Media’s commitment to shaping industrial narratives. It signals a shift toward larger, more cohesive content ecosystems that serve a broader engineering audience.

Sarah’s recap of Pack Expo adds a tangible touchstone—packaging innovation is fast‑moving, and her firsthand look into the event’s photo gallery underscores the industry’s appetite for collaboration and creative problem‑solving.

Patrick Lynch, the senior VP of Sales and Strategy and head of the WTWH Content Studio, takes the conversation into the digital arena. He contrasts engineering and healthcare content creation, illustrating how precision and trust remain constants across technical fields.

The heart of the interview revolves around AI. Lynch explains how AI‑powered search transforms how engineers find information, moving from keyword‑heavy queries to intent‑driven discovery. This shift is especially crucial for plant managers seeking quick, actionable insights.

Lynch’s origin story of “Marketing to Engineers” demonstrates how content has evolved from long‑form white papers to bite‑size videos and interactive infographics. He stresses that the goal is to inform and inspire, not just sell.

The episode culminates in a lighter segment—“Game Time”—where the hosts riff on Halloween movies. It’s a reminder that even the most data‑rich conversations benefit from a dash of humor and camaraderie, making the message more memorable.